We are 100% NZ owned and operated – local business owners around the country are our lifeblood.
Our HELL is a place of diversity, equality and opportunity.
community / sustainability
We have max respect for Mother Nature, and we continue to explore cleaner, greener ways to go about our business.
HELL backs a number of underdog causes and campaigns – it’s all part of being good, socially responsible Kiwis.
community / hellthy / food
We’re encouraging Kiwi kids to read more than six million books each year through our HELL Reading Challenge
As a young-at-heart and fun-loving, Kiwi-owned business, HELL loves to see young New Zealanders doing well